Sell Yourself

When I was first introduced to this industry, I struggled with the concept of selling retail.
I've never considered myself a 'salesman', and really doubted my ability to sell retail to my clients. As time went on... I found myself selling quite a bit of product. In fact during school, I was winning awards and prizes based on my retail sales.
I quickly realized that I wasn't trying to 'sell' things to my clients. I was simply using my skills and tools to do what I love... and my clients bought what they needed to re-create what I was giving them in my chair. I BELIEVED in what I was using, and I knew that it work well for others.
You cannot sell something you don't believe in!

Think of yourself, and the services you provide. You must sell yourself in order to be successful. And just like selling product... you have to BELIEVE in yourself to sell your services!
Always keep business cards on you! Every time your client leaves your chair, they should leave with at least 2 of your cards.

card #1- Write the products you use on your client during their appointment. Shampoo, Conditioner, styling and finishing products. Also... encourage your client to pre-book, and write their next appointment date and time on the back of your card.
card #2- Always give your client a card to give a friend (or give them a few cards) That person will get a number of comments and compliments on their hair. When a friend asks "Who did your hair?" Equip them with the best answer... your card.

Never be afraid to hand your card out. Don't hesitate to approach a person, and sincerely let them know you would love see them in your chair.
Don't have cards? Get some! There are many affordable ways to make or order your own cards. And consider making your cards unique. Nothing too crazy, but even printing a vertical card rather than the typical horizontal card will give it a second look.
Advertise for yourself whenever possible. Not in a pushy way... but by letting those around you know your passion for hair. You will sell yourself without trying!

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If you believe in yourself... you will sell yourself!