I believe there has NEVER been enough emphasis put on the art of shampooing!
This skill may be the single most important and most lucrative part of your business. No lie!
My personal experiences have taught me that spending two or three extra minutes in the bowl goes a long way... especially with men. (I think my husband loves to hear that!)
Shampooing is truly and art. Something perfect over time, and with lots of practice. Here are some simple suggestions to start out with...
1. Set the mood. If at all possible, have the area you shampoo in be darker, or dim. Play relaxing music. (your creative designing area can be thumpin', but keep the shampoo area calm.) Light candles, turn on a waterfall, etc.
2. Control pressure and speed. Your shampoo job should not be just like their own in the shower every morning. Make it meaningful by making it a service... it is a service. You should shampoo slowly. Start out with less pressure, and always ask the client "How is that pressure?" If it's too light, you can increase it... if it's too hard, you've already pushed them out of their comfort zone!
3. Pamper your men. Most men will not choose to add-on services to pamper themselves. It is wise to include a service with your cut. I do what's called a Tea3 Experience with my male haircuts. It takes an extra 5 minutes, but my male clients are clients for life! While they may not ever admit it... the absolutely LOVE it. It involves Tea Tree oil, a hot towel wrapped on their face, and some deep breaths. A simple way to improve the experience. (and remember your tip is based more on their experience rather than the actual service)
4. The wash should not be an add-on service. In some salons, they have to pay extra for the shampoo. Bump up the cost of your cut/color... and include this amazing service, free of charge. (kind of) The perceived value of your service goes up!
5. Set yourself apart. This is what will set you apart from other stylists. Spending a little extra time turns your haircut into the therapy people need. In today's stressful world... getting a haircut can be just another thing on your clients 'to do' list. Make it something they look forward to!
{$} simple cents of the day {$}
Never underestimate the power of the 'bowl'
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